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Research papers

Cracking New Zealand's growing student loan debt problem

In 2011, New Zealand's student loan scheme faced an uncertain future. Government Ministers placed mounting pressure on Inland Revenue (IR) to rectify a rapidly growing debt problem caused by borrowers who had moved overseas and were not making loan...

Catalogue: Congress 2017: Visionary
Authors: Keith Taylor, Jocelyn Rout
October 31, 2017
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Citation

Taylor and Rout (2017a, October 31). Cracking New Zealand's growing student loan debt problem. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/cracking-new-zealand-s-growing-student-loan-debt-problem


Magazines

Research World (October 2017)

We’ve done the research, delivered the data and gleaned the insights but what is the return on investment? We look at how researchers can best work with their clients to ensure that the research really provides new and useful insights and...

Catalogue: Research World 2017
Author: ESOMAR B.V.
October 4, 2017
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Citation

B.V., E. (2017a, October 04). Research World (October 2017). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-world-october-2017-


Research papers

The four moments of experience

Influence the return of investment through science driven packaging design.Problem: There are no clear guidelines to connect ideation and innovation, design, and evaluation when it comes to the development of product packaging.Solution: Develop a ...

Catalogue: Congress 2017: Visionary
Authors: Alejandro Salgado-Montejo, Carlos Velasco, Luis Ariza, Rodrigo Salgado, Ana Maria Moreno
September 5, 2017
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Citation

Salgado-Montejo, Velasco, Ariza, Salgado and Moreno (2017a, September 05). The four moments of experience. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-four-moments-of-experience


Research papers

Making data fit

Through this paper you will learn how Fitness First and Chime Insight & Engagement (CIE) worked together to deliver this project and turned a highly detailed and accurate piece of data analysis around six segments into an engaging and usable toolkit....

Catalogue: Congress 2017: Visionary
Authors: Caroline Bates, Ali Powell
August 22, 2017
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Citation

Bates and Powell (2017a, August 22). Making data fit. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/making-data-fit


Videos

Accelerating B2B sales with Big Data

How Universal Avenue increased earnings for their B2B sales team by creating advanced predictions based on internal and external data streams.

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Jonatan Hedin, Stephen Kirk
January 15, 2017
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Citation

Hedin and Kirk (2017a, January 15). Accelerating B2B sales with Big Data. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/accelerating-b2b-sales-with-big-data-8953


Research papers

Joining the dots to join hands across the globe

This paper forms a case study of the ways in which market research has formed the bedrock of the success of the SURF Survivors' found, the charity fundraising for, and supporting the survivors of the Rwandan genocide. The first part focuses on the...

Catalogue: Congress 2016: #WOW
Authors: Will Goodhand, Kelsey Finnegan
Company: KANTAR TNS Malaysia
September 22, 2016
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Citation

Goodhand and Finnegan (2016a, September 22). Joining the dots to join hands across the globe. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/joining-the-dots-to-join-hands-across-the-globe-8878


Videos

Econometric sales modelling to determine media ROI

The author will talk about how they calculate ROI using econometric modeling and especially how to make the insights from ROI calculations actionable in planning and strategy. Most of the time econometric modeling is slow and retrospective. So the...

Catalogue: Seminar 2016: Media Return on Investment
Author: Menno van der Steen
June 15, 2016
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Citation

van der Steen, M. (2016a, June 15). Econometric sales modelling to determine media ROI. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/econometric-sales-modelling-to-determine-media-roi


Videos

Framing the ROI in media needs

Opening keynote speaker by Gian Fulgoni, Co-Founder and Executive Chairman Emeritus, comScore, USA.

Catalogue: Seminar 2016: Media Return on Investment
Author: Gian M. Fulgoni
June 15, 2016
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Citation

Fulgoni, G. M. (2016a, June 15). Framing the ROI in media needs. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/framing-the-roi-in-media-needs


Videos

Joining the dots to join hands across the globe

Market research rightly strives for impact - not just delivering insight but real results. This need couldn't be sharper than when working with SURF, the Rwandan genocide Survivors Fund. ROI translates into lives transformed, in the case of orphans,...

Catalogue: Congress 2016: #WOW
Authors: Kelsey Finnegan, Will Goodhand
Company: KANTAR TNS Malaysia
June 15, 2016
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Citation

Finnegan and Goodhand (2016a, June 15). Joining the dots to join hands across the globe. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/joining-the-dots-to-join-hands-across-the-globe